"There is huge potential every where and one should strive for excellence always" - Neelam Kapoor

The reports suggesting the intention of the Finance minister to have a separate media wing for his ministry have raised some qualms in certain quarters. But a dispassionate quest into the whole issue unveils a bright horizon of opportunities. The government publicity, which is already suffering from the lack of adequate financial assistance and manpower, has now an opportunity before it to expand the realms of its activity more effectively. The publicity wing of the ministry of defence, which is a part of the PIB headed by an Additional PIO, is being already given a special grant by the MoD for effective information dissemination. Also, they have been provided with specialist officers from Army, Navy and Airforce to do work which requires specialist knowledge.

The information officers should exploit this situation to rise to the occasion and prove themselves to be effective and not some one to be dispensed with. As Ex PIO, I Rammohan Rao put, ‘there is a felt need for specialisation in all these fields’. This is a challenge information people have to cope with. There is a need to develop expertise in multimedia campaign, says Mrs. Neelam Kapur, DPR Finance, while arguing that there is huge potential every where and one should strive for excellence always. The whole exercise has to be seen in the greater background of strengthening the public information system of the government of India and should be approached positively for greater common good.