IIMC
IIMCIIMC
English, Hindi, Others
IIMC
About Us Faculty Training Research Contact Us
IIMC
IIMC


      

Faculty



   J Jethwaney
   (Professor of Advertising & Public Relations)

Publications

Dr. Jethwaney   has to her credit the following books: 

  • Advertising Management, Jaishri Jethwaney and Shruti Jain, 2006, Oxford University Press (OUP).
  • Public Relations, Jaishri N. Jethwaney,  et al, 2002, Sterling Publishers, New Delhi , India
  • Advertising, Jaishri N. Jethwaney, 1999, Phoenix Publishing House, New Delhi , India .
  • Public Relations: Concepts, Strategies and Tools. Jaishri N. Jethwaney et. al., 1994, Sterling Publishers, New Delhi , India .
  • Vigyapan Evam Jansampark, Jaishri N Jethwaney et al 2000, Sagar Publications (In Hindi)
  • Jan Sampark (Hindi version of the book by Sterling publishers 2006)

Chapters in books

  • Corporate Communication, Jaishri N. Jethwaney chapter in the book
  • Issues in Mass communications, Eds. J.S. Yadava and P. Mathur.
  • Media in conflict situations, Jaishri N. Jethwaney, chapter in the book   Media and Society: challenges and opportunities, Ed. Dr. Virbala Aggarwal.  

 

 

           

                  

 

 





Newsletters Publications Students Gallery Alumni Infrastructure Management

Home | Notice Board | Site Map | Contact | Email | Online Query | Change Language

Copyright ©, Indian Institute of Mass Communication. All Rights Reserved.