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List of Books added during 2002 – 2006

 

 

       9/11 - AMERICA                                              

                                                                 

    1  Cortada,James W                                           

         Betting on America: Why the U.S can be stronger after   

         September 11. / James W Cortada and Edward Wakin.--     

         London: Financial Times Prentice- Hall Books, 2002.  257p

         ISBN : 0-13-046078-8.                                    

         Y:441.73 P2           21194                             

                                                          

                                                                 

       9/11,INTERVIEW                                             

                                                                 

    2  Chomsky,Noam                                              

         Power and terror: Post-9/11 talks and interviews. / Noam

         Chomsky.-- Dehradun: Natraj Publishers, 2003.  158p.    

         ISBN : 81-8158-011-7.                                   

         Y:441 P3           20607                                

                                                          

                                                                  

       9/11,REPORT                                               

                                                                 

    3  The 9/11 commission report: Final report of the National  

         Commission on terrorist attacks uopon the united States.-

         New York: W W Norton Company, 2004.  567p.              

         ISBN : 0-393-32671-3.                                   

         Y:441 P4           21027                                

                                                             

                                                                 

       ADVERTISING                                               

                                                                 

    4  Baskin,Merry(Ed)                                          

         Brand new brand thinking: Brought to life by 11 experts 

         who do. / edited by Merry Baskin and Mark Earls.-- London

         : Kogan Page, 2002.  212p.                              

         ISBN : 0-7494-3678-6.                                   

         TZ56 P2           20357                                 

                                                       

    5  Berger,Warren                                              

         Advertising today / Warren Berger.-- Phaidon: Apple     

         computer & The Hitech cock Trust, 1997.  512p.          

         ISBN : 0-7148-3923-x.                                   

         TZ56 N7           20108                                  

                                                          

    6  Bernstein,David                                           

         Advertising outdoor: Watch this space. / David Bernstein.

         -- London: Phaidon Press, 2002.  240p.                  

         ISBN : 0-7148-3635-4.                                   

         TZ56 P2           20369                                 

                                                           

                                                                  

       ADVERTISING                                               

                                                                 

    7  Choudhury,Pran K                                          

         Successful branding. / Pran K Choudhury.-- Hyderabad:   

         Universities Press, 2001.  151p.                        

         ISBN : 81-7371-361-8.                                   

         TZ56 P1           20591                                 

                                                        

    8  Cook,Peter                                                

         Best practice creativity. / Peter Cook.-- England: Gower

         Publishing, 1998.  271p.                                

         ISBN : 0-566-08027-3.                                   

         TZ56 N8           20169                                 

                                                           

    9  Ellwood,Iain                                              

         Essential brand book: Over 100 techniques to increase   

         brand value. / Iain Ellwood.--2nd ed.-- London: Kogan   

         Page, 2000.  320p.                                      

         ISBN : 0-7494-3863-0.                                    

         TZ56 P           20330                                  

                                                             

   10  Gad,Thomas                                                

         4-D Branding: Cracking the corporate code of the network

         economy. / Thomas Gad.-- London: Financial Times with   

         Prentice Hall, 2001.  183p.                             

         ISBN : 0-273-65368-7.                                   

         TZ56 P1           20924                                  

                                                              

   11  Gandhi,D V (Ed)                                           

         Advertiser's handbook 2002. / edited by D V Gandhi.--8th

         ed.-- New Delhi: Indraprastha Prakashan, 2002.  v.p.    

         TZ54n44'P2 P2           20146                           

                                                                  

   12  Gandhi,D V(Ed)                                            

         Advertiseers handbook 2003. / edited by D V Gandhi.--9th

         ed.-- New Delhi: Indraprastha Prakashan, 2003.  v.p.    

         TZ56n44 P3           20615                              

                                                              

   13  Ghosal,Subhas                                             

         Making of advertising. / Subhas Ghosal.-- Delhi:        

         Macmillan, 2002.  400p.                                 

         ISBN : 0-333-939100.                                     

         TZ56 P2           20314                                 

                                                         

   14  Jones,John Philip                                         

         The ultimate secretes of advertising. / John Philip Jones

         -- New Delhi: Sage Publications, 2002.  227p.           

         ISBN : 0-7619-2244-x.                                   

         TZ56 P2           20110                                 

                                                            

                                                                 

       ADVERTISING                                               

                                                                 

   15  Jones,John Philips (Ed)                                    

         How to use advertising to build strong brands / edited by

         John Philips Jones.-- London: Sage Publications, 1999.  

         394p.                                                   

         ISBN : 0-7619-1243-6.                                   

         TZ56 N9           20120                                 

                                                            

   16  Kapferer,Jean-Noel                                        

         Reinventing the brand :Can top brands survive the new   

         market realities ? / Jean-Noel Kapferer.-- London: Kogan

         Page, 2001.  234p.                                      

         ISBN : 0-7494-3593-3.                                   

         TZ56 P1           20356                                 

                                                             

   17  Kapoor,Jagdeep                                            

         Brand naamkaran for desi khari English marie segments. /

         Jagdeep Kapoor.-- Mumbai: BPI India, 2002.  104p.       

         ISBN : 81-7693-099-7.                                   

         TZ56 P2           20298                                 

                                                            

   18  Kaptan,S S                                                

         Advertising regulations. / S S Kaptan.-- New Delhi: Sarup

         & Sons, 2003.  75p.                                     

         ISBN : 81-7625-422-3.                                    

         TZ56 P3           20646                                 

                                                           

   19  Kaptan,S S                                                

         Social dimensions of advertising. / S S Kaptan.-- New   

         Delhi: Sarup & Sons, 2003.  100p.                       

         ISBN : 81-7625-423-1.                                   

         TZ56 P3           20721                                 

                                                              

   20  Lepla,Jaseph F                                            

         Integrated branding / Jaseph F Lepla and Lynn M Perker.--

         London: Kogan Page, 2002.  299p.                        

         ISBN : 0-7494-3720-0.                                   

         TZ56 P2           20157                                 

                                                              

   21  Neidle,Andrea                                             

         How to get into advertising. / Andrea Neidle.-- London: 

         Continuum, 2000.  224p.                                 

         ISBN : 0-8264-5767-3.                                   

         TZ56 P           20595                                   

                                                       

   22  O'Guinn,Thomas C                                          

         Advertising. / Thomas C O'Guinn ; Charis T Allen and    

         Richard J Semenik.--2nd ed.-- London: South-Western      

         College Publishing, 2000.  694p.                        

         ISBN : 0-324-00661-6.                                   

         TZ56 P           20249                                  

                                                                  

                                              

       ADVERTISING                                               

             

   23  Ries,A L                                                  

         Positioning: The battle for your mind. / A L Ries and   

         Jack Trout.-- New York: McGraw-Hill, 2000.  246p.       

         ISBN : 0-07-135916-8.                                   

         TZ56 P           20232; 20332                           

                                                          

   24  Roman,Kenneth                                             

         How to advertise: What works,what doesn't- And why. /   

         Kenneth Roman and Jane Maas.--3rd ed.-- London: Kogan   

         Page, 2003.  218p.                                      

         ISBN : 0-7494-3849-5.                                   

         TZ56 P3           20686                                 

                                                             

   25  Russell, Thomas J                                         

         Clippner's advertising procedure. / Thomas J Russell and

         Ronald W Lane.--15th ed.-- USA: Prentice-Hall, 2002.    

         697p.                                                   

         ISBN : 0-13-042577-x.                                   

         TZ56 P2           20240                                 

                                                              

   26  Sharma,Kumud                                               

         Vigyapan ki duniya. / Kumud Sharma.-- New Delhi: Pratibha

         Pratishthan Publishers, 2004.  150p.                    

         ISBN : 81-88266-27-2.                                   

         TZ56 P4           21047-21048,H                          

                                                           

   27  Vincent,Laurence                                          

         Legendary brands: unleashing the power of storytelling to

         create a winning market strategy. / Laurence Vincent.-- 

         USA: Dearborn Trade Publishing, 2002.  321p.            

         ISBN : 0-7931-5560-6.                                   

         TZ56 P2           20367                                 

                                                             

   28  White,Roderick                                            

         Advertising. / Roderick White.--4th ed.-- England: McGraw

         Hill Publishing, 2000.  317p.                           

         ISBN : 0-07-709458-1.                                   

         TZ56 P           20606                                  

                                                           

   29  Zymzn,Sergio                                              

         The end of advertising as we know it. / Sergio Zymzn.-- 

         New Jersey: John wiley & Sons, 2002.  239p.             

         ISBN : 0-471-42966-x.                                   

         TZ56 P2           20905                                 

 

      

 Advertising -ASIA                                                 

                                                                 

   30  Aitchison,Jim                                             

         How Asia advertises:The most successful campaigns in Asia

         Pacific and the marketingstrategies behind them. / Jim  

         Aitchison.-- Singapore: John Wiley, 2002.  411p.        

         ISBN : 0-470-82055-1.                                   

         TZ56.4 P2           21200                                

                                                                  

                                                                 

       -EUROPE                                               

                                                                  

   31  Art directors club of Europe: The best of European design 

         and advertising 2001.--10th ed.-- London: Laurence King 

         Publishing, 2002.  266p.                                

         ISBN : 1-85669-284-1.                                   

         TZ56:5 P1           21256,R                             

                                                             

                                                                 

       -INDIA                                                

                                                                 

   32  Arora,Sanjay                                              

         The language of advertising in India. / Sanjay Arora.-- 

         Jaipur: University Book House, 2005.  148 p.            

         ISBN : 81-8198-079-4.                                   

         TZ56.44 P5           21459                              

                                                              

   33  Chandrakandan,K                                           

         Art & science of advertising. / K Chandrakandan and etal.

         -- Jaipur: RBSA Parnami, 2004.  194p.                   

         ISBN : 81-7611-212-7.                                    

         TZ56.44 P4           21260                              

                                                       

   34  Kapoor,Jagdeep                                            

         24 Brand mantras. / Jagdeep Kapoor.-- New Delhi: Response

         Books, 2001.  111p.                                     

         ISBN : 0-7617-9525-0.                                   

         TZ56.44 P1           20077                              

                                                            

                                                                 

       ADVERTISING,AGENCIES                                      

                                                                 

   35  Malefyt,Timothy Dewaal                                    

         Advertising cultures. / Timothy Dewaal Malefyt.-- Oxford:

         Berg, 2003.  220p.                                      

         ISBN : 1-85973-678-5.                                   

         TZ56(Y:1) P3           20604                            

      

 

 ADVERTISING,BRAND                                         

                                                                 

   36  Kelley,Larry D                                             

         Advertising media planning: A Brand management approach.

         / LarryD Kelley and Donald W Jugenheimer.-- New York: M E

         Sharpe, 2004.  144 p.                                   

         ISBN : 0-7656-1310-7.                                    

         TZ56:8 P4           21181                               

                                                         

   37  Parameswaran,M G                                          

         FCB-ULKA brand building advertising: Concept and cases. /

         M G Parameswaran.-- New Delhi: Tata McGraw-Hill, 2001.  

         212p.                                                   

         ISBN : 0-07-047426-5.                                   

         TZ56 P1           20664                                  

                                                          

                                                                 

       ADVERTISING,BRANDS                                        

                                                                  

   38  Wheeler,Alina                                             

         Designing brand identity: A complete guide to           

         creating,building,and maintaning strong brands. / Alina 

         Wheeler.-- New Jersey: John Wiley, 2003.  229p.         

         ISBN : 0-471-21326-8.                                   

         TZ56 P3           20439                                 

                                                           

                                                                  

       - ASIA                                                

                                                                 

   39  Temporal, Paul                                            

         Branding in Asia. / Paul Temporal.-- Singapore: John    

         Wiley & Sons, 2000.  261p.                              

         ISBN : 0-471-83576-5.                                   

         TZ56.4 P           19248; 20925,P1                       

                                                          

                                                                 

       ADVERTISING,BUSINESS                                      

                                                                  

   40  Hazarika,Anjali                                           

         Daring to dream: Cultivating corporate creativity through

         dreamwork. / Anjali Hazarika.-- New Delhi: Response Books

         , 1997.  207p.                                           

         ISBN : 81-7036-651-8.                                   

         TZ56 N7           21263                                 

                                                             

                                                                  

       ADVERTISING,CHILDREN                                      

                                                                 

   41  Lindstrom,Martin                                          

         Brand child. / Martin Lindstrom.-- London: Kogan Page,  

         2003.  316p.                                            

         ISBN : 0-7494-3867-3.                                   

         TZ56 P3           20437                                 

                 

                                           

       ADVERTISING,COMMERCIAL                                    

                                                                 

   42  Drawbaugh,Kevin