IIMC

List of Books added during 2002 – 2006

9/11 - AMERICA

1 Cortada,James W

Betting on America: Why the U.S can be stronger after

September 11. / James W Cortada and Edward Wakin.--

London: Financial Times Prentice- Hall Books, 2002. 257p

ISBN : 0-13-046078-8.

Y:441.73 P2 21194

9/11,INTERVIEW

2 Chomsky,Noam

Power and terror: Post-9/11 talks and interviews. / Noam

Chomsky.-- Dehradun: Natraj Publishers, 2003. 158p.

ISBN : 81-8158-011-7.

Y:441 P3 20607

9/11,REPORT

3 The 9/11 commission report: Final report of the National

Commission on terrorist attacks uopon the united States.-

New York: W W Norton Company, 2004. 567p.

ISBN : 0-393-32671-3.

Y:441 P4 21027

ADVERTISING

4 Baskin,Merry(Ed)

Brand new brand thinking: Brought to life by 11 experts

who do. / edited by Merry Baskin and Mark Earls.-- London

: Kogan Page, 2002. 212p.

ISBN : 0-7494-3678-6.

TZ56 P2 20357

5 Berger,Warren

Advertising today / Warren Berger.-- Phaidon: Apple

computer & The Hitech cock Trust, 1997. 512p.

ISBN : 0-7148-3923-x.

TZ56 N7 20108

6 Bernstein,David

Advertising outdoor: Watch this space. / David Bernstein.

-- London: Phaidon Press, 2002. 240p.

ISBN : 0-7148-3635-4.

TZ56 P2 20369

ADVERTISING

7 Choudhury,Pran K

Successful branding. / Pran K Choudhury.-- Hyderabad:

Universities Press, 2001. 151p.

ISBN : 81-7371-361-8.

TZ56 P1 20591

8 Cook,Peter

Best practice creativity. / Peter Cook.-- England: Gower

Publishing, 1998. 271p.

ISBN : 0-566-08027-3.

TZ56 N8 20169

9 Ellwood,Iain

Essential brand book: Over 100 techniques to increase

brand value. / Iain Ellwood.--2nd ed.-- London: Kogan

Page, 2000. 320p.

ISBN : 0-7494-3863-0.

TZ56 P 20330

10 Gad,Thomas

4-D Branding: Cracking the corporate code of the network

economy. / Thomas Gad.-- London: Financial Times with

Prentice Hall, 2001. 183p.

ISBN : 0-273-65368-7.

TZ56 P1 20924

11 Gandhi,D V (Ed)

Advertiser's handbook 2002. / edited by D V Gandhi.--8th

ed.-- New Delhi: Indraprastha Prakashan, 2002. v.p.

TZ54n44'P2 P2 20146

12 Gandhi,D V(Ed)

Advertiseers handbook 2003. / edited by D V Gandhi.--9th

ed.-- New Delhi: Indraprastha Prakashan, 2003. v.p.

TZ56n44 P3 20615

13 Ghosal,Subhas

Making of advertising. / Subhas Ghosal.-- Delhi:

Macmillan, 2002. 400p.

ISBN : 0-333-939100.

TZ56 P2 20314

14 Jones,John Philip

The ultimate secretes of advertising. / John Philip Jones

-- New Delhi: Sage Publications, 2002. 227p.

ISBN : 0-7619-2244-x.

TZ56 P2 20110

ADVERTISING

15 Jones,John Philips (Ed)

How to use advertising to build strong brands / edited by

John Philips Jones.-- London: Sage Publications, 1999.

394p.

ISBN : 0-7619-1243-6.

TZ56 N9 20120

16 Kapferer,Jean-Noel

Reinventing the brand :Can top brands survive the new

market realities ? / Jean-Noel Kapferer.-- London: Kogan

Page, 2001. 234p.

ISBN : 0-7494-3593-3.

TZ56 P1 20356

17 Kapoor,Jagdeep

Brand naamkaran for desi khari English marie segments. /

Jagdeep Kapoor.-- Mumbai: BPI India, 2002. 104p.

ISBN : 81-7693-099-7.

TZ56 P2 20298

18 Kaptan,S S

Advertising regulations. / S S Kaptan.-- New Delhi: Sarup

& Sons, 2003. 75p.

ISBN : 81-7625-422-3.

TZ56 P3 20646

19 Kaptan,S S

Social dimensions of advertising. / S S Kaptan.-- New

Delhi: Sarup & Sons, 2003. 100p.

ISBN : 81-7625-423-1.

TZ56 P3 20721

20 Lepla,Jaseph F

Integrated branding / Jaseph F Lepla and Lynn M Perker.--

London: Kogan Page, 2002. 299p.

ISBN : 0-7494-3720-0.

TZ56 P2 20157

21 Neidle,Andrea

How to get into advertising. / Andrea Neidle.-- London:

Continuum, 2000. 224p.

ISBN : 0-8264-5767-3.

TZ56 P 20595

22 O'Guinn,Thomas C

Advertising. / Thomas C O'Guinn ; Charis T Allen and

Richard J Semenik.--2nd ed.-- London: South-Western

College Publishing, 2000. 694p.

ISBN : 0-324-00661-6.

TZ56 P 20249

ADVERTISING

23 Ries,A L

Positioning: The battle for your mind. / A L Ries and

Jack Trout.-- New York: McGraw-Hill, 2000. 246p.

ISBN : 0-07-135916-8.

TZ56 P 20232; 20332

24 Roman,Kenneth

How to advertise: What works,what doesn't- And why. /

Kenneth Roman and Jane Maas.--3rd ed.-- London: Kogan

Page, 2003. 218p.

ISBN : 0-7494-3849-5.

TZ56 P3 20686

25 Russell, Thomas J

Clippner's advertising procedure. / Thomas J Russell and

Ronald W Lane.--15th ed.-- USA: Prentice-Hall, 2002.

697p.

ISBN : 0-13-042577-x.

TZ56 P2 20240

26 Sharma,Kumud

Vigyapan ki duniya. / Kumud Sharma.-- New Delhi: Pratibha

Pratishthan Publishers, 2004. 150p.

ISBN : 81-88266-27-2.

TZ56 P4 21047-21048,H

27 Vincent,Laurence

Legendary brands: unleashing the power of storytelling to

create a winning market strategy. / Laurence Vincent.--

USA: Dearborn Trade Publishing, 2002. 321p.

ISBN : 0-7931-5560-6.

TZ56 P2 20367

28 White,Roderick

Advertising. / Roderick White.--4th ed.-- England: McGraw

Hill Publishing, 2000. 317p.

ISBN : 0-07-709458-1.

TZ56 P 20606

29 Zymzn,Sergio

The end of advertising as we know it. / Sergio Zymzn.--

New Jersey: John wiley & Sons, 2002. 239p.

ISBN : 0-471-42966-x.

TZ56 P2 20905

Advertising -ASIA

30 Aitchison,Jim

How Asia advertises:The most successful campaigns in Asia

Pacific and the marketingstrategies behind them. / Jim

Aitchison.-- Singapore: John Wiley, 2002. 411p.

ISBN : 0-470-82055-1.

TZ56.4 P2 21200

-EUROPE

31 Art directors club of Europe: The best of European design

and advertising 2001.--10th ed.-- London: Laurence King

Publishing, 2002. 266p.

ISBN : 1-85669-284-1.

TZ56:5 P1 21256,R

-INDIA

32 Arora,Sanjay

The language of advertising in India. / Sanjay Arora.--

Jaipur: University Book House, 2005. 148 p.

ISBN : 81-8198-079-4.

TZ56.44 P5 21459

33 Chandrakandan,K

Art & science of advertising. / K Chandrakandan and etal.

-- Jaipur: RBSA Parnami, 2004. 194p.

ISBN : 81-7611-212-7.

TZ56.44 P4 21260

34 Kapoor,Jagdeep

24 Brand mantras. / Jagdeep Kapoor.-- New Delhi: Response

Books, 2001. 111p.

ISBN : 0-7617-9525-0.

TZ56.44 P1 20077

ADVERTISING,AGENCIES

35 Malefyt,Timothy Dewaal

Advertising cultures. / Timothy Dewaal Malefyt.-- Oxford:

Berg, 2003. 220p.

ISBN : 1-85973-678-5.

TZ56(Y:1) P3 20604

ADVERTISING,BRAND

36 Kelley,Larry D

Advertising media planning: A Brand management approach.

/ LarryD Kelley and Donald W Jugenheimer.-- New York: M E

Sharpe, 2004. 144 p.

ISBN : 0-7656-1310-7.

TZ56:8 P4 21181

37 Parameswaran,M G

FCB-ULKA brand building advertising: Concept and cases. /

M G Parameswaran.-- New Delhi: Tata McGraw-Hill, 2001.

212p.

ISBN : 0-07-047426-5.

TZ56 P1 20664

ADVERTISING,BRANDS

38 Wheeler,Alina

Designing brand identity: A complete guide to

creating,building,and maintaning strong brands. / Alina

Wheeler.-- New Jersey: John Wiley, 2003. 229p.

ISBN : 0-471-21326-8.

TZ56 P3 20439

- ASIA

39 Temporal, Paul

Branding in Asia. / Paul Temporal.-- Singapore: John

Wiley & Sons, 2000. 261p.

ISBN : 0-471-83576-5.

TZ56.4 P 19248; 20925,P1

ADVERTISING,BUSINESS

40 Hazarika,Anjali

Daring to dream: Cultivating corporate creativity through

dreamwork. / Anjali Hazarika.-- New Delhi: Response Books

, 1997. 207p.

ISBN : 81-7036-651-8.

TZ56 N7 21263

ADVERTISING,CHILDREN

41 Lindstrom,Martin

Brand child. / Martin Lindstrom.-- London: Kogan Page,

2003. 316p.

ISBN : 0-7494-3867-3.

TZ56 P3 20437

ADVERTISING,COMMERCIAL

42 Drawbaugh,Kevin