On IIMC faculty since 1999

Mr. Sarkar has been a journalist for over 27 years. He has worked with newspapers like National Herald, The Pioneer, Patriot, Northern Patrika and Northern India Patrika and the Financial Express before joining the Institute. He was Senior Editor with Financial Express.

He was in the core design team of Patriot when it was re-launched in 1984 - the first paper in northern India to adopt the online computer technology and offset printing process. He set up and designed Northersn Patrika, Kanpur. He redesigned the feature pages in Financial Express, standardised editing and gave its economic and political coverage a new dimension with the thrust on the news coverage of the states, nuclear energy, science, technology and corporate news.

He was involved in designing and teaching journalism when it was introduced in the Christ Church College, Kanpur University. Later, he designed journalism units for the Indira Gandhi National Open University

He has conducted three studies; Perception of Youth about Political Leaders, Media coverage of Kargil Conflict and Perceptions about Lok Sabnha elections.