MA (Strategic Communication)

Duration : Two Years
Course Director : Prof. (Dr.) Pramod Kumar
Total Seats : 40

Course Syllabus

The Master of Arts in Strategic Communication (MASC) programme has been designed to offer an in-depth understanding of the global strategic communication domain, its role and relevance to nations, polity, people, culture, economy, corporations, diplomacy and defence, while exploring and examining the emerging information technology tools with focus on information warfare, crisis communication, perception and brand management and geopolitical issues in the fast-changing communication scenario. The programme explores the dynamics of global strategic communication with sharp focus on the emerging strategic challenges and opportunities in the Asian region. It stresses on interdisciplinary and multi-disciplinary approaches with an aim to connect the media and global communication with different developmental issues.

Objectives Of The Course

To develop an in-depth understanding of the global strategic communication domain and the strategic challenges that India faces today, and enable the learners to appreciate the potential and limitations of global strategic communication.
To develop an understanding of the digital technology and strategies used during global information warfare. To impart the required skills to design & execute effective crisis communication strategies using advanced communication and digital tools.
To encourage the learners to participate in strategic communication researches applying their learnings to a real-life communication problem and demonstrate mastery of the strategic communication.
To introduce the learners to various career opportunities available in strategic communication at national and international level.