MA (CCBM)

  • Duration : 2 years
  • Course Director : Prof.(Dr.) Anand Pradhan
  • Total Seats : 40
Course Syllabus pdf
(190.1 KB)

The MA in Corporate Communication and Brand Management (MA–CCBM) is a two-year, four-semester
postgraduate programme offered by IIMC Dhenkanal. Designed in alignment with NEP 2020, UGC guidelines,
and an Outcome-Based Education (OBE) framework, the programme prepares graduates to function as
strategic communication professionals across corporate, government, development, and political domains.

Objectives Of The Course
  • Develop professionals with expertise in corporate communication, branding, public affairs, and strategic communication across sectors. 
  • Build capacity to manage reputation, stakeholder engagement, and crisis communication in complex environments. 
  • Promote ethical, responsible, and sustainability-oriented communication practices aligned with governance and public interest. 
  • Equip learners with leadership, analytical, and data-driven decision-making skills. 
  • Encourage lifelong learning, research, entrepreneurship, and professional growth in communication domains.