MA (Media Business Studies) | Indian Institute of Mass Communication

MA (Media Business Studies)

Duration : Two Years
Course Director : Prof. (Dr.) Surbhi Dahiya
Total Seats : 40

Course Syllabus

The Master of Arts in Media Business Studies (MAMBS) aims to cultivate a new generation of visionary media industry managers and leaders equipped with the knowledge, skills, and innovative mindset to navigate the rapidly evolving landscape of media business who excel in strategic thinking and ethical decision-making. Through rigorous academic inquiry, hands-on learning experiences, and industry partnerships, the MBS programme aims to empower students to drive positive change, foster creative excellence, and shape the future of media enterprises worldwide. The Programme provides a comprehensive and interdisciplinary education in media business studies, blending theoretical knowledge with practical skills and real-world experience to empower individuals to drive innovation, shape industry trends, and contribute positively to the global media landscape.

Objectives Of The Course

To equip the learners with a comprehensive understanding of media industry dynamics including its systems, structure, and challenges.
To help the learners identify strategies for adapting to dynamic market trends and technological advancements.
The learners will develop effective communication and teamwork skills crucial for successful business operations.
To explore various business functions such as marketing, finance, operations, and human resources.
To equip the learners with strategic thinking and analytical abilities necessary for making informed decisions in media business contexts.
To examine ethical considerations, social responsibilities, and regulatory frameworks in business decision-making.
To foster critical thinking, strategic analysis, and problem-solving abilities among the learners to address challenges unique to the media sector.
To foster creativity, innovation, and entrepreneurial mindset among learners to drive growth and sustainability in media enterprises.
To analyze real-world case studies media business dynamics and decision-making skills.