Post Graduate Diploma in Advertising & Public Relations

Duration : One Year
Course Director : Dr. Meeta Ujjain
Total Seats : 77

Course Syllabus

The Post Graduate Diploma Course in Advertising & Public Relations was initiated in 1981 to address the growing demand for professionals in the advertising and PR industry. The curriculum is dynamic and is adapted periodically to suit the changing needs of the industry. The main objective of the course is to provide basic and emerging concepts and principles for better decision-making in the areas of advertising and public relations. The department enjoys huge patronage in the industry; many of the AD/PR course alumni hold positions of leadership in the ad world, corporate sector, and PR industry today.

Objectives Of The Course

To provide basic and emerging concepts and principles concerning better decision-making in the areas of advertising and allied fields, public relations and corporate communication.
To enable the students to integrate various functions with organisational goals and strategies.
To sensitize students on various gender and social communication issues in light of concepts.
To provide hands-on training in the planning and production of brands and social issue campaigns.
To provide skills in various relevant software, especially in media planning and production of campaigns.