MA (New Media Communications)

  • Duration : Two Years
  • Course Director : Prof. (Dr.) Anubhuti Yadav
  • Total Seats : 120

The New Media Communications course offers a comprehensive understanding of how digital technologies are reshaping the research, creation, distribution, and consumption of information. It examines the rapidly evolving communication landscape influenced by social media, mobile platforms, immersive content, and real-time interactions. Students explore the transformative impact of new media on journalism, public relations, advertising, entertainment, and civic engagement, with a focus on algorithms, data analytics, audience behaviour, and participatory culture. This interdisciplinary course blends theoretical frameworks with hands-on learning, empowering students to think critically and act strategically in the digital communication space. Through a mix of media research, production, and management, the course prepares learners to be adaptive communicators and effective managers of change in a tech-driven world. Students will also develop practical skills in media design—learning to craft engaging, user-centric digital content while exploring both artistic creativity and the technical tools required for building interactive media. With the emphasis on Artificial Intelligence, Animation, Visual Effects, the course is ideal for those aspiring to lead in digital storytelling, content strategy, or media innovation. By the end of the course, students will be equipped to confidently navigate and shape the future of digital media communication.

Objectives Of The Course
  • To build a strong conceptual understanding of new media and foster critical awareness of its potential and limitations.
  • To promote active engagement with emerging research trends and methodologies in the field of new media.
  • To equip students with practical skills for creating impactful digital content using a range of new media tools and technologies.
  • To expose students to diverse career paths in the dynamic landscape of new media industries.