MA (New Media Communications)

Duration : Two Years
Course Director : Prof. (Dr.) Anubhuti Yadav
Total Seats : 120

Course Syllabus pdf

The New Media Communications course offers a comprehensive understanding of how digital technologies are reshaping the research, creation, distribution, and consumption of information. It examines the rapidly evolving communication landscape influenced by social media, mobile platforms, immersive content, and real-time interactions. Students explore the transformative impact of new media on journalism, public relations, advertising, entertainment, and civic engagement, with a focus on algorithms, data analytics, audience behaviour, and participatory culture. This interdisciplinary course blends theoretical frameworks with hands-on learning, empowering students to think critically and act strategically in the digital communication space. Through a mix of media research, production, and management, the course prepares learners to be adaptive communicators and effective managers of change in a tech-driven world. Students will also develop practical skills in media design—learning to craft engaging, user-centric digital content while exploring both artistic creativity and the technical tools required for building interactive media. With the emphasis on Artificial Intelligence, Animation, Visual Effects, the course is ideal for those aspiring to lead in digital storytelling, content strategy, or media innovation. By the end of the course, students will be equipped to confidently navigate and shape the future of digital media communication.

Objectives Of The Course

To provide a conceptual and historical overview of the evolution of media and communication technologies, with a focus on digital transformation in the Indian context.
To introduce learners to the creator economy, exploring the convergence of content, commerce, and culture in India’s rapidly expanding digital landscape.
To prepare students for emerging careers in media-tech, OTT platforms, digital marketing, and content innovation, with a focus on both local and global opportunities.
To examine the impact of digital platforms, mobile technologies, and AI on content creation, distribution, audience engagement, and media monetization.
To develop practical skills in content strategy, social media management, audience analytics, platform optimization, and digital storytelling.
To critically evaluate regulatory frameworks, ethical issues, and socio-cultural implications of new media, including issues of inclusion, localization, and algorithmic bias.