MA (CCBM)

  • अवधि : 2 year
  • पाठ्यक्रम निदेशक : Prof.(Dr.) Anand Pradhan
  • कुल सीटें : 40
पाठ्यक्रम pdf
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The MA in Corporate Communication and Brand Management (MA–CCBM) is a two-year, four-semester
postgraduate programme offered by IIMC Dhenkanal. Designed in alignment with NEP 2020, UGC guidelines,
and an Outcome-Based Education (OBE) framework, the programme prepares graduates to function as
strategic communication professionals across corporate, government, development, and political domains.

पाठ्यक्रम के उद्देश्य
  • Outcome-Based Education (OBE) aligned with NEP 2020 and UGC guidelines
  • Experiential and practice-based learning: workshops, simulations, live projects, design sprints, and case
    studies
  • Industry immersion through two mandatory two-month internships and a Dissertation or Industry Project
  • Technology and digital fluency: AI-enabled tools, predictive analytics, AR/VR storytelling, and social
    media strategy
  • SWAYAM integration: up to 40% credits from approved online courses
  • Multiple entry and exit options: PGD-CCBM on exit after Semester II; lateral entry for eligible candidates
    up to 25% of intake
  • Bilingual delivery (English and Hindi); Odia permitted in examinations
  • Interdisciplinary perspective: communication, management, data analytics, sustainability, political
    communication and development studies