| Dr. Jisha K is an academic currently serving as an Assistant Professor at the Indian Institute of Mass Communication, Southern Regional Campus, Kottayam having more than a decade of teaching experience. She holds a PhD in Visual Communication from Bharathidasan University and an MPhil in Communication from GRD College of Science. She has cleared UGC NET and Kerala SET. Her teaching portfolio spans subjects such as Advertising, Public Relations, and Communication Studies, where she mentors both undergraduate and postgraduate students. Dr. Jisha also serves as the Chairperson of the Internal Complaints Council (ICC) and is a member of various committees, including the Students Grievances Committee and the Anti-Ragging and Disciplinary Committee. She also serves as the Hostel Warden at the Kottayam Campus. She is one of the editors of the book titled “Advertising and Public Relations: The Dynamic Duos of Marleting” published by Akinik Publishers . She has published chapters in books with ISBNs by reputed institutions like Adamas University and Madras Christian College and presented papers at national and international conferences. With over 10 research papers in high-impact peer-reviewed journals, her research interests include media and society, mobile communication trends, and cultural studies in advertising. Additionally, she has completed courses on platforms like Coursera and Swayam, and actively contributes to course development and faculty training programs. |
| Dr. Jisha K, with over a decade of teaching experience, began her career in 2009 and joined IIMC in 2022. She has served at renowned institutions such as Avinashilingam Institute, Amrita Vishwavidyapeetham, SRM Institute of Science & Technology, and PSG College of Arts & Science. She holds a PhD in Visual Communication from Bharathidasan University and has cleared UGC NET and Kerala SET. Specializing in subjects like Advertising, PR, and Corporate Communication, Dr. Jisha has published research papers in high-impact peer-reviewed journals and contributed chapters to books by institutions like Adamas University and Madras Christian College. She co-edited the book Advertising and Public Relations: The Dynamic Duos of Marketing. Additionally, she has completed courses via NPTEL and Coursera and participated in Faculty Development Programs, seminars, and workshops. She also passed the Moodle Test for Teachers by IIT Bombay and has presented papers at various academic events. |
- Co-first Authored a research article on “Reflecting India’s Diversity: A Detailed study of Cultural Representation in Indian Advertisements” published in International Journal of All Research Education and Scientific Methods (IJARESM) with ISSN: 2455-6211, Volume 12, Issue 8, August 2024. Impact factor: 8.536.
- Co-first Authored a research article on “Marketing Strategies of Amazon & Flipkart: A Study on Great Freedom Festival and Flagship Sale” 2024 published in International Journal for Multidisciplinary Research (IJFMR) with E-ISSN: 2582-2160 in Volume 6, Issue 4, July-August 2024, Page Number 1-6. Impact factor: 9.24.
- Co-first Authored a research article on “Narratives of Survival: A Content Analysis of 'Aadu Jeevitham' (The Goat Life) 2024, published in International Journal for Multidisciplinary Research (IJFMR) with E-ISSN: 2582-2160 in Volume 6, Issue 4, July-August 2024, Page Number 1-6. Impact factor: 9.24
- Co-first Authored a research article on “Exploring OTT Platforms: Advantages, Challenges, and the Importance of Content Diversity and Inclusion” published in International Journal of Novel Research and Development (IJNRD) with ISSN: 2456-4184 in Vol. 9, Issue 8, b855-b859, 2024 (July-August)Impact Factor: 8.76.
- Co-authored two chapters one named “Contemporary Trends In Digital Marketing & Advertising: A Shift From Clicks To Conversions” and the other “The Magic of Advertisements: Exploring Appeals in Indian Ads” in a book titled: Advertising Methods, Research and Practices, Editors: Sayak Pal, Noveena Chakravorty & Sharmika Kayal, Publisher: Adamas University, West Bengal with ISBN: 978-81-963402-5-4 in May 2024.
- Co-authored a chapter on “Fostering strength: A Thematic Analysis of Women’s Resilience in Magalir Mattum and Raatchasi” in Indian Council of Social Science Research (ICSSR) funded Seminar proceedings on “Shaping Narratives: Tamil Cinema and its rendition of women’s empowerment-An avenue for social change”, Editors: Dr. G. Radha & Dr. P. Panbuselvan, Publisher: PSG College of Arts & Science, Coimbatore with ISBN: 978-81-954992-5-0 in April 2024.
- Published a research paper on “A Study On The Usage & Dependency On Smartphones Among The College Students In Coimbatore”,-International Journal of Advanced Scientific Research and Management, ISSN 2455-6378, Volume No.4, Issue No.4, Page No.28-34, April 2019. Impact Factor: 5.015.
- Published a research paper on “A Study On The Attitude Of Female College Students Towards Their Smart Phones With Respect To Dependency: A Qualitative Approach”, published in International Journal of Emerging Technologies and Innovative Research (www.jetir.org) with ISSN:2349-5162, Vol.5, Issue 12, page no.125-129, December-2018. Impact Factor: 7.95.
- Published a paper titled “English language teaching and learning issues with special focus on vernacular (Tamil) medium students at undergraduate level” in the Journal Asian Journal of Multidimensional Research (AJMR) (Double Blind Refereed & Reviewed International Journal) in the year 2018, Volume: 7, Issue:2, with the ISSN number 2278-4853 with the Impact Factor: SJIF=7.699.
- Research a research paper entitled “Whatsapp: A Trend Setter in Mobile Communication among Chennai Youth” published in IOSR (International Organization of Scientific Research) ,Journal of Humanities & Social Science with ISSN: 2279-0837, p-ISSN: 2279-0845 in the year 2014 with impact factor 4.621.
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