Brief Profile

Having strong professional experience of Publications Management, Teaching, drafting of Policy documents, streamlining the processes and developing transparent system for systematising the entire gamut of communication through print and electronic mode. Presently working as Professor and Head, Department of Publications and Course Director, Urdu Journalism Department at IIMC.

Holding additional rsponsibilities of Editor, ‘Communicator’, ‘Rajbhasha Vimarsh’ and ‘Sanchar Srijan’ Magazine, Nodal Officer, SC/ST Cell and In-charge IIMC Press. Also serving as Nodal Officer, Transparency Audit and publisher of IIMC journals and magazines. Also served as Regional Director and Academic Head, IIMC Amravati campus, Maharashtra. Chief Vigilance Officer, IIMC, , CPIO, Head Accounts Department.

Having more than 40 years’ experience in the Planning and Management of publications in various Govt. Organisations viz; the IIMC, ICAR, Directorate of Training & Technical Education, Delhi and Survey of India, Min. of S&T. 

Professionally Affiliated as Advisor, Chairman, Judge, Member, Chief Editor, Editor, Under Secretary, Member-Secretary in various Government departments viz; UPSC, National Book Trust, NCERT, Vigyan Prasar, CSIR, Board of Training and Technical Education, ICMR, NIOS, IP University, Kurukshetra University, Maharishi Dayanand University Rohtak, Guru Jambheshwar University, Jadavpur University,  IGNOU, Doon University, NIEPA, BIS, MeitY, NCPUL and many more.

Qualification

• Ph.D. in Mass Communication
• Masters and Bachelor degree in Journalism and Mass Communication
• Post-graduate Diploma in Book Publishing
• Diploma in Printing Technology 
• Certificate in IPR and Information Technology in the Internet Age 

Area of Interest/ Specialization

Experience

Teaching

14 Years as Professor at IIMC, New Delhi & Amravati Campus and Lecturer at the Dte. of Training and Technical Education, Govt. of Delhi. Being Regional Director, IIMC Amravati Campus, nurtured students with ethical and professional values. Apart from teaching, worked with students on different live projects like lab journals, newsletters, research projects, magazine production, print production, etc. As Academic Head and RD, IIMC Amravati Campus, students were mentored for developing skills for News, Bulletin, PTC application of AI emerging trends in drone and photo journalism, graphic designing, data verification etc. Urdu Journalism syllabus got updated as per emerging technologies in media. Drafted guidelines for the Development of Textbooks in Hindi and Indian Languages.

Professional

27 Years as Chief Production Officer (24 years) at the ICAR, looking after Agril Science Communication. Assistant Manager (3 years) at Survey of India, Ministry of S & T, Govt. of India

Awards and Honours

• Dr Rajendra Prasad Puruskar for Technical book in Agricultural and Allied Sciences entitled "काग़ज़ और पर्यावरण” (2014), Ministry of Agriculture and Farmers Welfare, Govt. of India, publisher: National Book Trust.
• Shikha Puruskar, for the book entitled “कृषि पत्रकारिता व ज्ञान प्रबंध का वर्तमान परिवेश (2016), Ministry of MHRD, Govt. of India.
• Agricultural Communication Award (2018) for the book entitled कृषि उन्नति का मार्ग कृषि ज्ञान published by the National Book Trust, New Delhi.
• National Fellow Award (2017) towards contribution in the field of Soil and Water Conservation Knowledge Management and its dissemination.
• Best Paper Award (2017) 
• Communication Award (2016) for disseminating issues related to Soil and Water Conservation through print and e-mode.
• Gold Medal Award (2012)
• Leadership Award (2010) for Outstanding contribution in the field of Soil and Water Conservation.
• Commendation Award (2009) for Outstanding contribution for enhancing the visibility.

Publication (Top 10)

Books:

• कागज़ और पर्यावरण 
• कृषि उन्नति का मार्ग कृषि ज्ञान
• Publishing-Breaking Print Barriers
• कृषि पत्रकारिता व ज्ञान प्रबंध का वर्तमान परिवेश
• Handbook of Agricultural Extension and Communication
• Knowledge Management: Issues and Strategies
• कृषि सशक्तिकरण के लिए आर्टिफीसियल इंटेलिजेंस 
• डिजिटल परिवेश में पत्रकारिता एवं संचार प्रबंध
• आज का प्रिंट मीडिया
• Unfolding the Strength of Agricultural Communication
• एआई के दौर में संचार
• सूचना एवं संचार प्रोद्योगिकियों द्वारा कृषक महिलाओं का सशक्तिकरण

Research Projects

More than 100 research papers on media and mass communication published in peer reviewed UGC CARE listed, National Academy of Agricultural Science (NAAS) rated journals having good impact factors.

• Impactful Indigenous Technical Knowledge (ITK) for sustainable Agriculture (2016), Journal of Soil and Water Conservation, July-September 2016
• Intervention of new media in bringing vibrancy in agriculture (2017), Journal of Soil and Water Conservation, July-September 2017
• Precision farming with smart ICT applications for natural resource conservation (2017), Journal of Soil and Water Conservation, October-December 2017
• Strategy for increasing production and conservation of wood from farm land for raising farmers income (2018), Journal of Soil and Water Conservation, April-June 2018
• Impact of artificial intelligence for agricultural sustainability (2018), Journal of Soil and Water Conservation, October-December 2018
• e-Resources for effective management of agricultural knowledge (2019), Journal of Soil and Water Conservation, January-March 2019
• Impact of Artificial Intelligence in Print Communication: An analysis of print scenario (2021), Communicator, April-June 2021
• Emerging Technologies Changing the Shapes of Print and Digital Communication (2022), Communicator, April-June 2022
• Print Media in the Age of E-publishing (2023), Communicator, July-September 2023
• Empowering Agricultural Community: The Transformative Role of Media in India’s Farming Landscape (2023), Communicator, October-December 2023